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GovMark Council Online News Resource

Edition 5

February 2007

Dear GovMark Council Members and Friends:

Hope you are staying warm!  We have a few things to
share this month.  In this edition learn more about the March event - including your location of choice, vote on your most and least favorite tradeshows, and submit your GovMarks nominations online!
 
Feel free to forward The Gazette to your colleagues and encourage them to opt in to the community.

We value any suggestions or input you can offer.  Please contact Samantha Archey with comments, feedback, suggestions, or content to include in a future edition.
In This Issue
Tradeshow ROI - 2007 Edition
2007 GovMarks Awards - Submit Online Today
Did you miss the 1105 GIG Webinar?
Calendars Now Available
Save the Date
New Career Opportunities Posted to Exec Connect
Join Our Mailing List

Tradeshow ROI - 2007 Edition

 
Marketers:  We need YOUR feedback to produce the most accurate results!
 

Rank the Best and the Worst
Tradeshows of 2006
 

Please take a few moments to complete the quick online survey - only seven questions.  In appreciation, GovMark Council will donate $5 to the USO for each completed survey, and $10 for completing both the DoD and civilian surveys.
 
 
TAKE THE DOD SURVEY NOW!
 
TAKE THE CIVILIAN SURVEY NOW!

 
This follow-up to The 2006 GovMark Guide to Tradeshow ROI is designed to provide YOU with an event-value assessment tool for the various tradeshows and conferences that serve the DoD/military and civilian space.
 

Results will be presented at the next GovMark Council event, Targeting the Right Brain - March 14, 2007, and available online thereafter.

 
2007 GovMarks Awards - Submit Online Today
GovMarks Award

Recognizing the Best Government IT Marketing Programs of 2006
 
Nominate your marketing team today!
 
More information and a simple online nomination form available at www.govmarkcouncil.org.
Did you miss the 1105 GIG Webinar?
 

If you missed GovMark Council's Webinar with 1105 Government Information Group, the presentation and archived Webinar are available now!

 

REQUEST A COPY OF THE PRESENTATION

 

Now Available

Ed Tech Sanity Check
Ed Tech Sanity Check - examining the gulf that exists between ed tech marketing executives and ed tech professionals.

The 2007 Government IT Events at a Glance Calendar - the community's only one-stop resource, mapping all the major public sector Information Technology and Telecommunications conferences and events.

The Healthcare Events at a Glance Calendar is making its debut this month - to secure a physical copy of the study or calendars please e-mail Samantha Archey. 

Keep your eyes peeled for the Higher Ed Sanity Check due out this spring!

Save the Date!

Mark your calendars for our next program:

"Targeting the Right Brain"

Wednesday,
March 14, 2007
8:00 a.m. - 1:00 p.m.

Location:
Results are in, and the winner is...

Ritz-Carlton

THE RITZ-CARLTON
TYSONS CORNER
with 71% of your votes
 
Breakdown from recent survey:
- The Ritz, 71%
- Tower Club, 14%
- Hilton McLean, 7%
- Other, 7%
 

In a market with little product differentiation, how can you stand out in the crowd and capture customer loyalty?  Sell to the Right Brain.  Even in the high-tech world of speeds and feeds, purchasing decisions are often affected by much more than a logical sell.  Learn how to connect with your target customer's emotional side for profitable results.

 
 

New Career
Opportunities Posted to Exec Connect

Exec Connect

Civilian Government Marketing Manager

BearingPoint

 

Marketing Specialist

General Dynamics Information Technology

 

US Public Sector Marketing

Red Hat

 

Marketing Events Consultant

BEA Systems, Inc.

 

Marketing Coordinator

Robbins-Gioia

 

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