Kevin Quinn
Public Sector Marketing
Intel America Corporation

Kevin is responsible for growing Intel’s business with the Federal government. He works with key industry partners to formulate joint sales and marketing initiatives to provide solutions that help accelerate the government’s transformation and modernization efforts.

Kevin joined Intel in 1990 as a sales executive in Chicago. In 1993, he was named Regional Manager for Intel’s Channel Sales organization where he managed the channel sales and system engineering efforts in 26 states and Canada. Kevin moved to Portland, Oregon in 1998 to head up Intel’s distribution marketing efforts. In 1999, Kevin assumed management over all Intel’s Channel Sales & Marketing efforts for North America. After two years that saw almost a 50 percent growth in sales through Intel’s channels, Kevin was tapped to start up a new sales force for Intel focused on wireless networking in 2001. Kevin had world wide channel sales and marketing responsibility for Intel’s Network Processor Division in 2003 before returning to North America to head up the Marketing efforts in Intel’s largest vertical – Federal Government in 2004.

On a lighter note:

Alma mater: Northern Illinois University
Favorite leisure activity: Golf, photography
Last Book You Read: "The World is Flat" by Thomas L. Friedman
Ideal Travel Destination: Antarctica
Perfect Weekend: Outdoors, spending time with family and friends

Questions: Kevin Quinn can be reached at kevin.quinn@intel.com.

Kevin will be the keynote speaker at the GovMark Council's January 18 program on partner marketing.

The GovMark Guide to DoD/Military IT Trade Show ROI
Second Survey Searches For the Best of the Best in DoD/Military IT Market

Which Department of Defense(DoD)/military trade shows and conferences provide solid return on investment (ROI) on marketing dollars? Which events allow marketing professionals to reach their organizations’ target audience? Does it make more sense to distribute premium trinkets or sponsor a cyber café? Let's face it – you are swarmed with innumerable opportunities to sponsor DoD/military trade shows. How do you decide which events to sponsor?

This decision just got easier for the government IT marketing community. GovMark recently conducted a survey designed to provide marketing executives with an event-value assessment tool for the various trade shows and conferences that serve the DoD/military IT market space. The Council polled senior marketing IT professionals, asking them to assess which events provided the most significant ROI. According to the results, the top five trade shows/conferences include:

1. AFCEA Army DOIM/AKM Conference
2. Army IT Conference
3. Air Force IT Conference
4. AFCEA DISA Customer Partnership Conference
5. AFCEA TechNet Asia-Pacific

GovMark will make the study driven by the survey available to GovMark members at the January 18 program.

GovMark Council Announces New Initiatives in 2006

GovMarks – GovMark Council First Annual Award Program
The GovMarks awards program is the first initiative that recognizes excellence in government IT marketing. Open to industry and government submissions, the awards are structured by segment of government – DoD, Federal civilian agencies, as well as state and local government. The GovMarks will recognize government and industry submissions in each category.

We are currently approaching government-focused analysts, associations, conference organizers, and media platforms, etc. to present associated sponsorship opportunities. GovMark Council will formally announce this program at the partner marketing event on January 18.

Mark Your Calendar:
Call for Submissions – March 1, 2006
Submissions Due Date – April 14, 2006
Awards Announcement – May 25, 2006

Exec Connect Recruiting Center
Exec Connect is focused on providing members with available government IT marketing employment opportunities at a one-stop location. GovMark is approaching recruiters focused on placing qualified professionals in IT marketing positions, to stock the current job bank. If your organization is looking to fill marketing positions, please forward information to kfagan@govmarkcouncil.org. GovMark Council welcomes all job vacancies as well as resumes.

Web Site Update
Stay tuned in the coming weeks for the launch of the new GovMark Council Web site. Available in February, the new site will provide access to a broader range of services and provide for easier navigation. Members can still access the current Web site, available at www.govmarkcouncil.org. If you have any feedback on the current Web site or would like to provide a suggestion to enhance the site, we welcome your comments at kfagan@govmarkcouncil.org.

CES Government Steals the Show in Vegas
Washington Meets Vegas @ CES Government
by Steve O'Keeffe

CES Government Conference
January 5-8, 2006
Las Vegas, Nevada

Would senior-level government IT decision makers venture to Las Vegas for the CES Government conference? Could you build out a government track for America’s largest conference and trade show? Many considered the prospect of the conference a long-odds wager. Don Upson, president of ICG and founder of the CES Government Conference, threw the dice and won big as the inaugural CES Government conference presented the 200 attendees with the first executive-level government technology and management conference to bring together senior public policy officials with senior executive government IT decision makers from all levels of government.

So what set CES Government apart as a must-attend event for 2007? The conference program featured a chorus line of policy leaders from the House, Senate, and Executive branch, as well as Federal and state and local government CIOs, including:

More than speakers, these executives demonstrated interest in learning from attendees – taking the time to sit down one-on-one with attendees for a cup of coffee over the course of the conference. In fact, Tom Davis sat through every session in the conference, listening intently and occasionally scribbling on a note card.

“ELC on steroids,” the conference (http://www.cesweb.org/government/program.asp) provided attendees with new insight on government’s critical information sharing challenges and opportunities. The program sessions were anything but more of the same diet served up at other conferences. In addition to learning what keeps policy and IT executive decision makers up at night in homeland security/emergency response, law enforcement, human services transformation, attendees learned about their new initiatives designed to both help America sleep more easily and rise more refreshed to boost productivity.

“The feedback from the GovMark Council civilian government study – calling for qualified, senior-level executive decision maker participation – was not lost on us,” said Don Upson. “We built the program around issues of import to the Hill and agency decision makers rather than technology solution providers – that’s why so many decision makers attended, and their feedback has been overwhelmingly positive.”

Looking to plans for the future, Don Upson noted that CES Government is working on the program for 2007 and will announce next year’s program this summer. CES Government plans to maintain the integrity and intimacy of the conference. Don Upson noted that he plans to limit conference registrations to 300 for the 2007 event. The 200 attendees that purchased tickets for this year’s conference will be given preference to attend next year’s conference. Seems a safe bet that any available tickets will sell out early.

• SATELLITE 2006 – February 6-9, 2006 – Washington, D.C.
• RSA Security Conference – February 13-17, 2006 – San Jose, CA
• Homeland Security Conference – February 22-23, 2006 – Washington, D.C.
• GovMarks Awards Call for Submissions – March 1, 2006
• FOSE – March 7-9, 2006 – Washington, D.C.
• Information Processing Interagency Conference (IPIC) – March 12-16, 2006 – Orlando, FL
• Federal 100 Awards Gala – March 20, 2006 – Tyson's Corner, VA
• GovMarks Awards Submissions Due Date – April 14, 2006
• GovMark Council Spring Program – May 25, 2006
• GovMarks Awards Announcement – May 25, 2006

To secure O'Keeffe & Company Government IT Events-At-A-Glance calendars, please e-mail eleahy@okco.com.