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Dear GovMark Council Members:
We're changing up The GovMark Gazette for 2007. You'll see more frequent and conversational editions. We are also expanding the circulation to reach 300+ industry marketing executives focused in the government space. We want marketing pros to get to know one another, to build out this community, and have fun. Please forward The Gazette to your colleagues and encourage them to opt in to the community.
We value any suggestions or input you can offer. Please contact Samantha Archey with comments, feedback, suggestions, or content to include in a future edition. |
| Anne and Jeff's New GIG |
GovMark Council's Stephen O'Keeffe Speaks with Anne Armstrong, Publisher 1105 Government Information Group and Jeff Calore, General Manager, Sales and Marketing, 1105 Government Information Group
An excerpt of the interview follows:
GovMark Council (GMC): What can you tell us about your parent company?
Anne: The short answer is that 1105 Media is a new company created to build a powerful, integrated B2B media company. The PostNewsweek Tech Media purchase is one of the larger purchases to date and is part of that effort. The company is headquartered in Chatsworth, California, although we have large installations of people in Framingham, Seattle, and Irvine.
Jeff: As a go-forward, we're messaging and branding that new business unit entity as 1105 Media Government Information Group.
Anne: We wanted to make a very clear statement that all are joining something new. [FCW is] not taking over GCN.
GMC: Conventional thinking says 1+1 does not equal three. Why did you do this, and what is your vision for the future?
Anne: Well, we think that we can make 1+1 equal three. We have been locked in sort of a competitive mode with GCN for 20 years, and a lot of energy has been put into that competition that I think can be put into creating deeper, richer products. If we're not sending two people to cover every news story, then we can send one person to cover the news story, and the other person can do a different story which we wouldn't have had time to do. We're going to create different editorial points of view. The products will be different. Complementary, but different. The circulation will reflect what we believe would be the readership that would be interested in these different products. In a broad way, we can say that FCW is seen now by a lot of people as more of the enterprise book, and GCN is more of a technology read, and we will probably emphasize those differences and make them a little more obvious. We'll very likely move reporters from one book to another depending on their strengths and the direction we see the books going in.
GMC: Are you planning on going forward with all of the print products?
Anne: Right now, we are.
GMC: Including Government Leader?
Anne: Government Leader is up for discussion. We have a number of ideas about it. Until we pull the circulation, and look at it and run some numbers, I don't want to commit on that. What I'd like to do with it is make it a state and local pub. I think there is space for that. I think there is a lot of interest right now in state and local. It's hard to cover state and local from a news point of view, but if you look at a management and case study point of view, there are a lot of interesting stories to tell, and I think people would be interested in them. I would like to have a state and local publication in our portfolio of products. I also have to be realistic. We basically have three new products which will take a certain amount of time and investment to grow, and I think what we'll have to do is figure out the best bets for the growth.
GMC: Is the publishing relationship with The Washington Post dead?
Anne: No. We are going to continue providing information to them as long as they find it useful.
GMC: Are you still maintaining the relationship with USA Today?
Anne: Yes, as far as I know. Nobody has indicated that they do not want to.
GMC: What is your biggest challenge going forward?
Anne: There are so many moving pieces and keeping an eye on all of them is going to be a little bit of a challenge. We're in the process of contracting for some additional space in Falls Church, and sometime in the April timeframe we'll be able to move the rest of the staff out to Falls Church. I think the challenge is going to be creating a new culture of cooperation after all these years of competition. I definitely think we can do it. I think the fact that we're willing to invest and help build these products will not be lost on the former PostNewsweek staff.
Click here to view the full interview transcript
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| Exclusive Webinar |
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You've heard the news - Federal Computer Week's parent company, 1105 Media, has purchased the assets of PostNewsweek Tech Media - including erstwhile competitor Government Computer News.
Hear directly from Anne Armstrong, Publisher, 1105 Government Information Group and Jeff Calore, General Manager, Sales and Marketing, 1105 Government Information Group on the 1105 Media Buyout of PostNewsweek Tech Media.
January 30, 2007
1:30 p.m. - 2:30 p.m. EST
REGISTER NOW
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| Charleston Recap |
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Ari Fleischer a Hit!
The hottest seat in the White House is often filled by the spokesperson between the media and the president.
Ari talked about 911, Iraq, and working with demanding executive audiences.
After an entertaining and educational speech, Ari opened up the floor and fielded your questions.
Visit www.govmarkcouncil.org to
view highlights of Ari's presentation and other program elements from Charleston.
The Ethics Inbox
The U.S. Office of Government Ethics (OGE) is ready to provide ethics counsel.
Please send your government ethics-related questions to ethics@govmarkcouncil.org. Your submissions will remain annonymous and (as appropriate) OGE's answers will be published for everyone's benefit.
More Event Highlights
Rishi Sood, Vice President, Government at Gartner presenting "State & Local Government: Growth Signs Ahead"
Interested in downloading Rishi's informative S&L presentation? GovMark Council members may contact Samantha Archey to obtain a copy.
 
Kristin Oelke, Sun Microsystems,
with Ari Fleischer
 Free time in lovely downtown Charleston
Dinner at McCrady's Restaurant
We hope to see you at the 2007 offsite event this fall!
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| Ed Tech Sanity Check |
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O'Keeffe & Company and T.H.E. Journal have completed the first Ed Tech Sanity Check, examining the gulf that exists between ed tech marketing executives and ed tech professionals.
Ed Tech Sanity Check Highlights:
- Top of the Class:
Ed Tech professionals turn to peer-to-peer communication first for information about products and vendors
- Marketing Curriculum Deficit:
75 percent of marketers spend less than 10 percent of their budget facilitating peer-to-peer communication
- Associations Out Score Analysts:
Ed Tech professionals rely more on associations than analysts for information. The International Society for Technology in Education (ISTE) tops the list of most influential
- Marketers Flunk the Test:
Ed tech professionals' decisions are driven by budget; marketing types focus on ROI models
The study will be available on January 29. Please contact Samantha Archey for more information or to obtain a copy.
The Higher Ed Sanity Check is due out this spring!
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2007 Government IT Events At A Glance
Calendar Available |
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The 2007 Government IT Events at a Glance Calendar is the community's only one-stop resource, mapping all the major public sector Information Technology and Telecommunications (IT&T) conferences and events.
To secure a physical copy of the calendar please e-mail Samantha Archey or visit www.okco.com
Coming this spring!
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Tradeshow ROI - 2007 Edition |
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Rank the Best and the Worst!
We need your input for the 2007 edition of GovMark's Guide to Tradeshow ROI.
Government marketers: Rank your preferred 2006 DoD and civilian tradeshows and conferences by completing our quick survey (only seven questions).
You voted, we analyzed,
and here's a look back to the first edition,
a ranking of 2005 tradeshows/events:
Top Five Civilian Government IT Tradeshows
IPIC
Executive Leadership Conference
Gartner IT Security Conference
Management of Change Conference
GOVSEC
Laggards:
GCN Data Storage Conference
FCW/E-Gov Wireless/RFID Conference
FCW/E-Gov itsGov
PostNewsweek IDEAS
PostNewsweek FOSE
Top Five DoD/Military IT Tradeshows
LandWarNet Conference (formerly AFCEA Army DOIM/AKM Conference)
Army IT Conference
Air Force IT Conference
AFCEA DISA Customer Partnership Conference
AFCEA TechNet Asia-Pacific
Laggards:
DoD Identity Protection and Management Conference
DoD Cyber Crime Conference
SSTC (Systems & Software Technology Conference)
Military Technologies Conference
SensorsGOV Expo and Conference
What will the 2007 edition bring?! We need your help to find out
Vote Now!
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Save the Date! |
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From software to sneakers, people use both sides of their brain to make buying decisions. The vast majority of IT&T marketing targets the left or analytic side with more and more feeds and speeds. So, how do you target the right side, make an emotional connection, and break through?
Mark your calendars for our next program:
"Targeting the Right Brain"
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Wednesday,
March 14, 2007
8:00 a.m. - 1:00 p.m.
Location:
To be determined...
by YOU!
Let's see which hotel brand feels right to you. VOTE on your preferred location for the upcoming event.
We will present the 2007 Guide to Tradeshow ROI results at the March event. Full agenda coming soon...
RSVP today!
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| Welcome to the New Members of the GovMark Council Team |
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Jennifer Alcott
NoCommute.org Telework Centers
Elizabeth Dassler
BEA Systems, Inc.
Lisa Demers
3Com
Cathy Martin
Hewlett-Packard Company
Kristin Oelke
Sun Microsystems Federal, Inc.
Valeria Phillips
Oki Data Americas, Inc.
Claire Stock
L-3 Communications Titan Group
Stephen White
Hewlett-Packard Company
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| 2007 GovMarks Awards |
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Recognizing the Best Government IT Marketing Programs of 2006
What did your marketing team accomplish in 2006? Did it develop an innovative marketing campaign targeting the DoD, Federal, or state and local government technology market? If so, nominate your organization for a GovMarks award!
It's even easier to enter than last year!
More information and an online nomination form available at www.govmarkcouncil.org!
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