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Have you registered for the 2007 GovMark Offsite? Visit www.govmarkcouncil.org today to register before the October 26 deadline. And, while you're there, check out your fellow GovMark members in the official video invitation.
In this issue, download the Army CIO/G-6 presentation and view Lurita Doan's speaking points from the summer GovMark event. Also, get to know fellow member Teresa Rivera, Branding and Awareness Manager at GovWorks. |
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Offsite Details |
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GovMark Council's second annual offsite program, "The YouTube Generation: How to Target Tomorrow's IT Buyer," will look at what's next for government marketing.
With an eye toward the future, the program will provide insights into:
- YouTube Generation: How do government marketers effectively target the next generation of IT buyers -- both today as end users, purchase influencers, and potential employees; and tomorrow as decision makers?
- Web 2.0: What is it and how can next generation online platforms -- including the increasingly-popular social networks - enhance traditional marketing programs?
- Cracking the GWACs: How do government buyers rate the available IT&T product and service contracts? Does DoD prefer certain vehicles? This session will present which GWAC contracting shops and vehicles deliver the greatest value to government buyers
Other sessions in the program include a panel on healthcare IT, as well as seminars on crisis communications management and marketing to the intelligence community. Click here to learn more.
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Member Spotlight |
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Teresa Rivera
Branding and Awareness Manager
U.S. Department of the Interior, GovWorks Federal Acquisition Center
With over 30 years' experience in management, training, sales, and marketing, Teresa Rivera's career has included corporate, non-profit, and government organizations. After serving on active duty around the globe in the U.S. Army, Teresa continued her career at Procter & Gamble, where she fine tuned her brand management skills. Teresa returned to government with the U.S. Postal Service and held various management positions around the country, including assignments to USPS Headquarters at L'Enfant Plaza in Washington, D.C. There she led national marketing programs for over 35,000 locations and worked in partnership with major corporations and government agencies, including Hallmark, AT&T, Disney, IBM, the Department of Defense, and the U.S. Mint. She received numerous awards during her years with the U.S. Postal Service, including the Vice President's Award for her contributions to the organization.
In 2005, Teresa joined GovWorks, the Department of the Interior's Federal Acquisition Center, in order to heighten awareness of the organization within the Federal market and strengthen their brand strategy. She has developed successful strategic communications, implemented new marketing initiatives, and redesigned their brand identity.
Q&A With Teresa:
What do you feel are the biggest challenges facing government IT&T marketers today?
In my opinion, the biggest challenge facing ALL marketers today is how to stand out from the crowd when there are so many messages competing for attention.
What is your favorite government IT&T tradeshow/conference?
My favorite IT&T conference is IPIC, because it has excellent speakers, great networking opportunities, and provides a forum to develop client relationships.
Can you name one person from history you would want to meet, and why?
President John F. Kennedy because he was such a dynamic, interesting leader. I remember his death and what a huge turning point that was for our country.
What is the last book you read?
"Wikinomics: How Mass Collaboration Changes Everything" by Don Tapscott and Anthony Williams.
Where would you like to travel next?
I love to travel and have lived and worked all over the world, but have never been on a cruise -- so I'm very excited that my family and I will be spending the holidays this year cruising the Caribbean.
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Welcome New Members |
Patrick Burns
Symantec Corporation
Robert Farr
Panasonic Computer
Solutions Company
Shelagh Long
WebEx
Joyce Neufell
McAfee, Inc.
Eileen Rivera
Vangent, Inc.
Monique Robinson
BEA Systems, Inc.
Regina Schoeffel
Oki Data
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| RSVP Today for the Offsite |
How to Target Tomorrow's IT Buyer
November 14-16, 2007 |
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The Inn at Perry Cabin
St. Michaels, Maryland
Program Overview:
LOL, BTW, ROFL, BRB, IDK, OMG, TTYL, ;)
Meet the next generation of acronyms -- not just a timesaver -- but a way to communicate with the future workforce. We must work to understand the YouTube culture and learn its vocabulary in order to reach this new -- and increasingly important -- audience.
Continue to visit our Upcoming Events page for updates.
Interested in sponsoring the GovMark Council Offsite event as part of your registration package?
Member Patron Sponsors receive all registration benefits as well as the company's logo on all program materials and the event page on the Web site.
Thank you to our current offsite sponsor:
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Army and GSA
Downloads Available |
Visit www.govmarkcouncil.org to download Lurita Doan's speaking points and Vern Bettencourt's presentation from the June event.
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Lurita Doan, GSA Administrator, provided GSA's priorities and advice for industry IT marketers selling to government.
Vern Bettencourt, Deputy CIO, G-6, U.S. Army, discussed IT priorities, preferences for receiving information, as well as where and how he gets information, and events he supports.
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| Congratulations
GovMarks Winners |
Overall
Marketing Program:
CDW-G and
EMC Corporation
Federal Civilian
Marketing Program:
Merlin International
Best State & Local
Marketing Program:
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Sara Watts accepts best overall GovMark award for the State of Utah
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