2012 - What's Hot in Federal IT Marketing?

July 12, 2012

11:00 a.m.-2:00 p.m.

2941 Restaurant

Falls Church, VA

The GovMark Council hosted its seventh annual awards ceremony and executive program on July 12 at 2941 Restaurant in Falls Church, Va.

Our program featured an overview of GovMark Council’s Selling to Uncle Sam: The 2012 Federal IT Marketing Investment Study. An expert panel shared their perspectives on this year’s top tactics and trends. Panelists included:

• Patrick Burns, Senior Director, Enterprise Marketing, Symantec Corporation
• Lynn Marquedant, National State & Local Government and Education (SLED) Marketing Manager, EMC Corporation
• Rick Pfeister, Federal Marketing Manager, Deloitte

We also unveiled the 2012 GovMarks Awards winners for outstanding awareness/educational, event, digital, and lead generation campaigns – as well as the best overall campaign and outstanding individual public sector IT marketers. Please click here to view this year’s winners.

Photos from the event are available here.

Please see below for the program agenda. Thank you to all who attended!

Time	Activity
11:00 a.m. – 11:15 a.m.	Registration & Networking
11:15 a.m. – 11:20 a.m.	Welcome and Event Overview Caroline Boyd, General Manager, GovMark Council
11:20 a.m. – 11:45 a.m.	Selling to Uncle Sam: 2012 Federal IT Marketing Investment Report Bruce Campbell, Vice President & Creative Director, 300Brand Andrew LaVanway, Principal, O’Keeffe & Company
11:45 a.m. – 12:15 p.m	Handshake Heroes, Web Warriors, and Content Kings: What’s Hot Discussion Patrick Burns, Senior Director, Public Sector Marketing, Symantec Corporation Lynn Marquedant, Public Sector Segment Marketing Manager, EMC Corporation Rick Pfeister, Federal Marketing Manager, Deloitte
12:15 p.m. – 2:00 p.m.	Luncheon and Awards Presentation