In The News

Ari Fleischer to Keynote Govmark Council Event

Former White House Press Secretary to Discuss Crisis Communications and Mid-Term Elections at Government IT Marketing Conference, November 12-14, 2006

Alexandria, Va., October 2, 2006 - GovMark Council, a not-for-profit forum that facilitates education and networking for senior-level marketing executives who serve the government Information Technology and Telecommunications (IT&T) market, today announced Ari Fleischer, former White House Press Secretary, as the keynote speaker for its first offsite event - Civil War on the Corporate Battlefield: Marketing vs. Sales.

Based on his experience at the pinnacle of one of the most turbulent periods in American history, Fleischer will discuss his efforts to keep the nation informed during the tragic events of war and terrorism. He will translate these crisis communications principles into practical steps that can be used by any enterprise. Further, Mr. Fleischer will address the outcome of recent mid-term elections and their possible impact on businesses during the last half of the Bush presidency.

GovMark Council’s first offsite event - Civil War on the Battlefield: Marketing vs. Sales - will take place on November 12-14, 2006 in Charleston, South Carolina, where the Civil War began. Consistent with the theme, the conference will cover a range of topics designed to educate senior-level marketing executives who serve the government IT&T market on strategies and tactics for building an ally with their sales teams.

Specific program topics include:

• War Stories: Sales and marketing executives discuss challenges and successes
• Civil Engagements: Rishi Sood, Vice President of Gartner Group on state and local marketing
• Crossing the Line: Ethical considerations when working with government
• Covert Operations: Marketing to hard-to-reach communities, including intelligence
• Winning the Peace: Building an ally in sales
• View from the Front Lines: A government IT executive provides valuable perspectives for marketers
• Crisis Communications: Features Keynote Speaker, Ari Fleischer, Former White House Press Secretary

More information on the GovMark Council conference, including the full program and registration form, is available at www.govmarkcouncil.org.

About Ari Fleischer
As former White House press secretary, Ari Fleischer was the primary spokesperson for President Bush and delivered the daily White House briefings from 2001 to 2003. He previously served as the senior communications advisor and spokesperson for the Bush-Cheney presidential campaign. He is also the author of the best-selling book, Taking Heat: The President, the Press, and My Years in the White House, which reached number seven on the New York Times best-seller list. President of his own firm, Ari Fleischer Communications, Inc., Fleischer now resides in Westchester County, New York.

About GovMark Council
The GovMark Council is a forum that facilitates education and networking for senior-level marketing executives who serve the government Information Technology and Telecommunications (IT&T) market. The GovMark Council provides members with quarterly educational programs, proprietary research reports, and opportunities to interact with other senior-level industry IT&T marketing professionals. Visit the GovMark Council on www.govmarkcouncil.org.


If you are a senior-level marketing who serves the government Information Technology and Telecommunications (IT&T) market and want to join your peers on the GovMark Council, please visit www.govmarkcouncil.org for more information and a registration form.