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Some Things Change, Some Things Stay the Same:
How to Market to a Government in Transition
Thursday, February 19, 2009
Newseum
Washington, D.C.
In these uncertain times, a little change goes a long way....
Join the GovMark Council at a half-day event at the Newseum on February 19 to network, learn, and share ideas on the Presidential transition process. We'll discuss the implications presented by the new agency and Congressional priorities- and pointedly, what these mean for the deployment of FY 2009 IT appropriations. Learn how to plan for, market to, and build relationships with new government officials and appointees in the early days of the Obama Presidency.
Program:
| 8:00 a.m. to 8:30 a.m.: |
Registration & Continental Breakfast |
| 8:30 a.m. to 8:45 a.m.: |
- Welcome & Event Overview
- Caroline Boyd, General Manager, GovMark Council
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| 8:45 a.m. to 9:30 a.m.: |
- A Year of Transition: What's In and What's Out, What's Hot and What's Not?
- Steve Ryan, Partner, McDermott, Will, Emery, and former General Counsel to the U.S. Senate Committee on Governmental Affairs
What can you expect from the new administration's technology policies and the effect they will have on IT marketers who are trying to protect and maximize marketing budgets? Gain insights on what will be in vogue and what won't during this historic transition process.
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| 9:30 a.m. to 10:30 a.m.: |
- Charting the Course - Guiding Your Government Business in a Turbulent Time
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Teresa Carlson, Vice President, U.S. Federal Government Business, Microsoft Corporation
Robert G. Efrus, Vice President, Van Scoyoc Associates
Panel will discuss strategies for guiding government business during the long transition process of a new administration with new missions and new leadership. Learn what your organization should do to stay on top throughout the transition and hear best practices.
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| 10:30 a.m. to 10:45 a.m.: |
Networking Break |
| 10:50 a.m. to 11:30 a.m.: |
- There's A New Kid in Town: Impact of a Transition Year on Key Agencies, Programs, Policies, and Funding
- Martha Kumar, Executive Director, White House Transition Project
What does a transition year mean for the business of the Federal government? Get insider knowledge on the White House transition and discover how you can use it to get ahead.
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| 11:30 a.m. to 12:05 p.m.: |
- Web 2.0 and the New Administration
- Mark Drapeau, Chief Blogger, Center for Technology & National Security Policy
Discuss how President Obama and a new generation of public servants and fresh faces will be using new media - YouTube, blogging, social media sites, and other interactive technologies - and how this emphasis on Web 2.0 will impact his Presidency and his technology policies, and government adoption of more collaborative technologies.
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| 12:15 p.m. -1:00 p.m.: |
Networking Lunch |
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