Fossett's Dining Room

Caroline Boyd
General Manager, GovMark Council

Fossett's Dining Room

The Next Big Thing – Consumer and Experiential Marketing Trends Can Keep Government Marketing Tactics Fresh

Federal IT marketing is constantly evolving. Traditional outreach strategies are things of the past as government rapidly embraces new media and 2.0 tactics – tactics that the commercial and consumer marketplace have already tested and incorporated. So what’s evolving in the rapidly changing consumer marketing space and how might we take these tactics into our government marketing programs? Frank Bracken will lead an engaging discussion on ways to add a little consumer “juice” to your marketing power playbook. We’ll discuss innovative marketing tactics that might soon be applied in the Federal space, including experiential and relationship marketing and reaching customers through new and sensory ways.

Katie Stich Senior Brand Manager, Champs Sports View Presentation

Divided Government: Federal Opportunities in 2011

The Federal Government technology market continues to face significant challenges to long term growth. Given the divided government dynamic and the focus on deficit cutting politics, there will likely be a new urgency to right-size government operations, drive government efficiency/accountability, and create more targeted technology modernization activities. This presentation will highlight some of the major short/long term challenges associated with the Federal Government market and identify key areas of targeted technology opportunities (cloud, healthcare, cybersecurity).

Rishi Sood Vice President, Government, Vertical Industries, Gartner View Presentation

It's impossible to swing a cat in D.C. without hearing about what Gen Y wants – Y, Y, why? The Federal workforce is not all generation Y. Quite the opposite. Of total Feds, the majority (57%) are baby boomers. Next it's Xers – 27% of govies. Importantly, as IT solutions marketers, we're interested in reaching decision makers – and today, that ain't Gen Y...

Based on a new MeriTalk study that revisits the 2006 "Here's Why The Customer Is Not Important" research with a generational twist, this presentation will provide new insight on who makes Uncle Sam's IT buying decisions and where they go for the download. Pull up a chair to learn who's buying, why, and what's changed since 2006.

Close with Steve's review of 2010 predictions – did he get anything right? And check out the My Cup of IT bets for the year ahead.

Steve O'Keeffe Founder GovMark Council	Bruce Campbell Creative Director O'Keeffe & Company	Cole Smith Account Executive MeriTalk
Download Report

The pre-event survey shows that GovMark Offsite 2010 attendees are interested in innovation and keenly focused on delivering measurable (and meaningful) results. This workshop will harness the experience and creativity of every event attendee to address these areas of interest, specifically:

• What new and innovative opportunities are available in public sector marketing
• What are the most effective(and meaningful) ways to measure social media and events

Andrew LaVanway Vice President, O’Keeffe & Company View notes Click here to view the notes on LinkedIn, and to contribute to the ongoing conversation.

What’s on the Horizon: Government Marketing Trends and Tactics

Citizen engagement and new media are the hot buzz words at GSA these days. The ongoing push for a more transparent and open government is changing how agencies and departments communicate and engage with constituents, vendors, and employees. Join this discussion to hear from GSA on which tools will likely be further embraced over the coming year and how GSA is measuring its customer satisfaction performance. This session will explore the vision for the future of GSA schedule and solutions marketing, and will discuss the opportunities for industry partners to work with GSA in customer education, outreach, and awareness programs.

Tamela Riggs Assistant Commissioner, Office of Customer Accounts and Research, Federal Acquisition Service, General Services Administration View Presentation

Social media isn't the next big thing – but learning to use it effectively may be, as many marketers are still trying to crack the social media code. How can marketers effectively integrate social media into their programs to provide real return on investment and other hard metrics? With continued tight budgets ahead, how can we effectively use these platforms to boost sales and increase brand exposure? This best practices panel session will share methods for leveraging integrated digital programs – often at low cost – for a high return.

Patricia Davis-Muffett Independent Marketing and Communications Consultant