Thanks to our sponsors:
Civil War on the Corporate Battlefield: Marketing vs. Sales

November 12-14, 2006

Charleston Place Hotel
205 Meeting Street
Charleston, South Carolina 29401

Featuring Keynote Speaker: Ari Fleischer, Former White House Press Secretary


About the Program
"If we beat our numbers, that’s good salesmanship. If we miss our numbers, it’s bad marketing"

Does this sound familiar? Do you think marketing and sales will ever be on the same side? Lay down your arms and learn at GovMark Council’s first offsite educational meeting, "Civil War on the Corporate Battlefield: Marketing vs. Sales." And what better place to meet than beautiful Charleston, South Carolina - where the Civil War first started.

We’ll cover "marketing vs. sales" topics that GovMark members have requested, including:
  • War Stories: Sales and marketing executives discuss challenges and successes
  • Civil Engagements: Rishi Sood, VP of Gartner Group on state and local marketing
  • Crossing the Line: Ethical considerations when working with government
  • Covert Operations: Marketing to hard-to-reach communities, including intelligence
  • Winning the Peace: Building an ally in sales
  • View from the Front Lines: A government IT executive provides valuable perspectives for marketers
  • Crisis Communications: Ari Fleischer discusses practical applications for unpredictable times - and mid-term elections - what do they mean for business?
Learn how to elicit buy-in on your marketing programs from your sales executives. GovMark Council’s offsite program offers the opportunity to disarm your sales team and become allies on the corporate battlefield.

PDF of Full Program
Registration Form

Ari Fleischer to Keynote Offsite Event: Former White House Press Secretary to Discuss Crisis Communications and Mid-Term Elections

Program Presentations:
GovMark Council strives to provide members with qualified educational experiences at our quarterly seminars. We invite speakers who can offer significant insight into the government IT community and the challenges that marketers face. Additionally, we encourage our members to speak on behalf of their organizations, to share experiences, best practices, and ideas. As such, presentations from past educations seminars are available for download.

If you are interested in speaking at a future GovMark Council program or have any questions, please do not hesitate to contact Maureen O’Keeffe at 703-883-9000, ext. 120 or mokeeffe@govmarkcouncil.org.

State & Local Government: Growth Signs Ahead
Rishi Sood
Vice President, Government
Gartner

State and Local Government Marketing: Social Enterprise Management Case Study
Kimberley Williams
Vice President of Global Marketing
Cúram Software

Winning the Peace: Methods for Building an Ally in Sales to Prove ROI to Your CEO
Patricia Davis-Muffett
Vice President of Marketing
Robbins-Gioia LLC

Lisa DeLuca
Senior Manager, Federal Marketing
CDW Government, Inc. (CDW-G)