We Want You: Military Marketing Special Forces

June 28, 2007
7:30 a.m. - 2:00 p.m. (note new start time)

2941 Restaurant
2941 Fairview Park Drive
Falls Church, VA 22042
(703) 270-1500
Valet Parking Available


Mission: Gain G2 on military and intelligence targets - who is the customer, what are their priorities, how do they get information on IT solutions?

7:30 a.m. - 8:00 a.m. Registration/Networking Breakfast
8:00 a.m. - 8:30 a.m. New Session Added -- GSA Perspective: Lurita Doan, Administrator of the U.S. General Services Administration, to provide GSA's priorities and advice for industry IT marketers selling to government.
8:30 a.m. - 9:30 a.m. Military and Intelligence Perspectives: Military and Intelligence representatives provide an overview of their roles and responsibilities, as well as current and future IT priorities for each organization. In addition, the panel members discuss preferences for receiving information, events they support, and the importance of working with philanthropic/industry groups such as AFCEA, National Science Center, and USO.

Click here to view the Military and Intelligence Perspectives video Moderator: Becky Nolan, Executive Vice President, AFCEA International
9:30 a.m. - 9:45 a.m. Break
9:45 a.m. - 10:30 a.m. Military Marketing Q&A Session: Military and Intelligence representatives from the previous session open the floor to audience Q&A.
10:30 a.m. - 10:45 a.m. Break
10:45 a.m. - 11:30 a.m. Leveraging AFCEA, NSC, and USO in Your Military/Intelligence Marketing Program
  • Becky Nolan, Executive Vice President, AFCEA International
  • Norwood "Rob" Dennis, CEO, National Science Center, Inc.
  • Elaine Rogers, President, USO of Metropolitan Washington
Moderator: Stephen O’Keeffe, Executive Director, GovMark Council
11:30 a.m. - 12:00 p.m. Upcoming GovMark Council Initiatives
GovMark Council representatives preview new initiatives and solicit feedback and input on our upcoming off-site event
12:00 p.m. - 2:00 p.m. R&R Activity: GovMarks Awards Luncheon and Ceremony
Enjoy a delicious 2941 lunch, followed by the 2nd annual GovMarks Awards presentation.

GovMark Council reveals the judges’ picks for Best Federal Civilian Marketing Program, Best DoD Marketing Program, Best State & Local Marketing Program, as well as a cross-category “Best in Show” winner and “Best Design” honors