In a market with little product differentiation, how can you stand out in the crowd and capture customer loyalty?
Sell to the Right Brain. Even in the high-tech world of speeds and feeds, purchasing decisions are often affected by much more than a logical sell. Learn how to connect with your target customer's emotional side for profitable results.
"Targeting the Right Brain"
Date:
March 14, 2007
Time:
8:00 a.m. - 1:00 p.m.
Location:
The Ritz-Carlton Tysons Corner
Agenda:
| 8:00 a.m. - 8:30 a.m. |
Registration/Networking Breakfast
Welcome and Opening Remarks
Steve O’Keeffe, Executive Director, GovMark Council
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8:30 a.m. - 9:30 a.m.
|
The Brain 101
Dr. Barbara Given
Co-director, Adolescent & Adult Learning Research Center,
Krasnow Institute for Advanced Studies
George Mason University
Hear straight from an expert - we are marketers after all - Dr. Given will provide a fun and informative presentation on brain function. Topics discussed will include an overview of the various regions of the brain, the emotions controlled by each region, and how the brain responds to various stimuli.
This lecture is made possible in part by Mason Speakers, "Connecting the University with the Community". For more information about this free program, please visit http://communityrelations.gmu.edu/speakersbureau or call 703-993-8761.
Barbara Given, Ph.D., is Co-Director of the Adolescent and Adult Learning Research Center at the Krasnow Institute for Advanced Study. After completing her doctorate at The Catholic University of America, Dr. Given initiated the Special Education teacher Preparation Program at George Mason University in the Fall of 1974. She served as its coordinator for several years, directed the Education Study Center, and developed Operation Breakthrough, a summer program for children and adults with learning difficulties. She currently co-directs the Adolescent and Adult Learning Research Center at The Krasnow Institute for Advanced Studies with James Olds. Given is also Director of the Center for Honoring Individual Learning Diversity (CHILD), an affiliate of the International Learning Styles Network. Given’s research focus is reading deficits in adolescents and adults. Dr. Given lives in Old Town, Virginia where she enjoys bicycling and walking.
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9:30 a.m. - 10:30 a.m.
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Selling to the Right Brain
Bruce Campbell
Creative Director
O’Keeffe & Company
This session examines how to connect with your customers by making your marketing more appealing and memorable. Mr. Campbell’s examples and demonstrations will be sure to stimulate and educate, leaving your right brain feeling warm and fuzzy while your left brain was sure it was good business to attend.
Bruce Campbell brings more than 20 years of experience in advertising and marketing to the O’Keeffe & Company team. His experience spans the consumer entertainment, healthcare, technology, and retail industries, as well as aerospace and defense. He has conceived and executed marketing campaigns in traditional media such as TV, radio, and print, as well as non-traditional media such as Web, Web-based viral, and guerilla marketing. An award-winning creative mind, Campbell boasts numerous awards for his work including: national, regional, and local ADDY awards; New York Festivals; and Creativity. Campbell holds a Bachelor of Science in Advertising from the University of Maryland and is a member of the Advertising Club of Metropolitan Washington.
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| 10:30 a.m. - 10:45 a.m. |
Break
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10:45 a.m. - 11:30 a.m.
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The 2007 GovMark Guide to Tradeshow ROI
Nicole Burdette
Director of Market Research
GovMark Council
This follow up to The 2006 GovMark Guide to Tradeshow ROI will provide new insights for 2007. Hear what shows were in and out and how results have changed since last years’ survey.
With more than 16 years of business-to-business marketing experience, Nicole Burdette serves as director of GovMark Council’s market research efforts. An innovative and structured thinker, she has managed marketing programs for clients such as Computer Sciences Corporation, Digital Equipment Corporation, Northrop Grumman Information Technology, Polycom, and Sanchez Computer Associates. With experience that includes company launches, product introductions, as well as merger and acquisition communications support, Burdette’s expertise spans the full marketing communications spectrum.
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| 11:30 a.m. - 12:30 p.m. |
Lunch
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