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The YouTube Generation: How to Target Tomorrow’s IT Buyer

November 14-16, 2007

The Inn at Perry Cabin
St. Michaels, Maryland



Program Overview:
LOL, BTW, ROFL, BRB, IDK, OMG, TTYL, ;)

Meet the next generation of acronyms - not just a timesaver - but a way to communicate with the future workforce. We must work to understand the YouTube culture and learn its vocabulary in order to reach this new - and increasingly important - audience.

GovMark Council’s second annual offsite program, "The YouTube Generation: How to Target Tomorrow’s IT Buyer," will look at what’s next for government marketing. With an eye toward the future, the program will provide insights into:
  • YouTube Generation: How do government marketers effectively target the next generation of IT buyers - both today as end users and purchase influencers and tomorrow as decision makers?

  • Web 2.0: What is it and how can next generation online platforms - including the increasingly-popular social networks - enhance traditional marketing programs?

  • Cracking the GWACs: How do government buyers rate the available IT&T product and service contracts? Does DoD prefer certain vehicles? This session will present which GWAC contracting shops and vehicles deliver the greatest value to government buyers
Other sessions in the program include a panel on healthcare IT, as well as sessions on crisis communications management and marketing to the intelligence community.