Inside Out: Straight Talk on Government Procurement
Clarify the Federal procurement picture. Learn directly from government buyers how to connect with customers and prospects. And, understand Federal IT and procurement professionals’ perceptions of Government-Wide Acquisition Contract (GWAC) vehicles. You’ll leave with insights and actionable ideas straight from the source - Federal CIOs, as well as acquisitions, procurement, and contracting executives.

The YouTube Generation: How to Target Tomorrow's IT Buyer
LOL, BTW, ROFL, BRB, IDK, OMG, TTYL, ;)

Meet the next generation of acronyms - not just a timesaver - but a way to communicate with the future workforce. We must work to understand the YouTube culture and learn its vocabulary in order to reach this new - and increasingly important - audience.

GovMark Council’s second annual offsite program, "The YouTube Generation: How to Target Tomorrow’s IT Buyer," will look at what’s next for government marketing.

We Want You: Military Marketing Special Forces
Gain G2 on military and intelligence targets - who is the customer, what are their priorities, how do they get information on IT solutions?

Army, Intelligence, DISA, DoD, and GSA representatives provide an overview of their roles and responsibilities, current and future IT priorities, preferences for receiving information, and events they support. Additionally, AFCEA, National Science Center, and USO executives discuss leveraging philanthropic/industry groups.

Click to see video from the event

Targeting the Right Brain
In a market with little product differentiation, how can you stand out in the crowd and capture customer loyalty? Sell to the Right Brain.

Even in the high-tech world of speeds and feeds, purchasing decisions are often affected by much more than a logical sell. Connect with your target customer's emotional side for profitable results.

Civil War on the Corporate Battlefield: Marketing vs. Sales
Disarm your sales team and become allies on the corporate battlefield.

Ari Fleischer, former White House Press Secretary; Scott Hastings, former CIO for DHS US-VISIT; and representatives from Gartner and the Office of Government Ethics discuss “marketing vs. sales” topics including state and local marketing, ethical considerations when working with government, crisis communications, and eliciting buy-in from your sales executives.

The Expanding Public Sector: Healthcare and Education
Open your eyes to the new truth: government is no longer defined as Federal, and, state and local agencies. Increasingly, companies are grouping healthcare and education under their government market organizations - considering the interdependencies that exist across the public sector. Explore how to demonstrate the relevance of your organization and its solutions in supporting all segments of the “government” market. And, learn about IT’s role within pressing healthcare and education reform.

Fed Marketing 2.0: Evolve.
How can we create community, connect with peers and customers, and realize maximum value from our Federal IT marketing investments?

Find out as GovMark Council unveils the results of a recent survey of Federal IT marketing professionals and their customers, Federal IT decision makers, on the value of today’s communications vehicles, and importantly, what they want to see in the future.

What’s Hot & What’s Next
Honoring Greatness
What's Hot & What's Next will offer insights into today's headlines and tomorrow's trends. Tim Young and Jeff Chao will discuss what a new administration means – and the implications of a new generation and culture for government IT. And, don't miss the opportunity to see who's hot, as we honor the 2008 GovMarks Awards winners.