Programs
Past Events
Transition Time
Nov 29-30, 2012
With the current administration elected for another four years, we can be sure that many of the IT priorities of the last four years will continue. Learn more about Fed IT trends by downloading presentations from the 2012 Offsite – click here.
2012 GovMarks Awards
July 12, 2012
The GovMark Council hosted its seventh annual awards ceremony and executive program on July 12 at 2941 Restaurant in Falls Church, Va. Click here for information about the event.
Personalization: How to Give Them What They Want and Get What You Need
Dec 1-2, 2011
In our digital democracy, marketers need to focus on personalization, getting through in email, and turning impressions into qualified leads. Click here for information about the event.
2011 GovMarks Awards
July 14, 2011
The GovMark Council hosted its sixth annual awards ceremony and executive program on July 14 at 2941 Restaurant in Falls Church, Va. Click here for information about the event.
The Next Big Thing
December 2-3, 2010
What's next in government IT marketing? What new technologies and marketing trends will remake our lives in the coming year? Click here for photos from the event.
Big Changes in Primetime: Winning in the New SI Market
July 13, 2010
How do SIs and vendor partners team up to meet these new requirements?
2010 Annual GovMarks Awards
July 13, 2010
Click here to view descriptions of the 2010 award winners.
Get in the Loop
Fed Business Outside the Beltway
April 20, 2010
With so much noise in D.C. have you tried marketing to Feds in other cities? Did you know that 82% of all Federal contracts are executed outside of D.C., Maryland, and Virginia*. Click here to download presentations from the event.
From Magic to Metrics
Government IT Marketing for the New Decade
December 3-4, 2009
Tired of hearing about the Web 2.0 magic – but receiving no actionable, metrics-based data on how to use the "pixie dust" in your marketing?
2009 Annual
GovMarks Awards
What did your marketing team accomplish in 2008?
July 28, 2009
Open to industry and government submissions, the fourth annual awards honored five successful government technology marketing programs.
Cha-Ching
How to Drive Qualified Leads
May 5, 2009
In this economy, qualified leads are a necessity. Attend this half-day session to understand where the opportunities exist, who makes the decisions, and how to reach them.
Some Things Change, Some
Things Stay the Same
How to Market to a Government in Transition
February 19, 2009
Learn how to plan for, market to, and build relationships with new government officials and appointees in the early days of the Obama Presidency.
National Footprint, Local Impact
Know Your Customer
October 1-3, 2008
Market intelligently. How do you address a geographically-dispersed audience of of varied size, budget, function – and, importantly, constituent priorities?
What's Hot & What's Next
Honoring Greatness
July 30, 2008
Tim Young and Jeff Chao will discuss what a new administration means and the implications of a new generation and culture for government IT. And, don't miss the opportunity to see who's hot, as we honor the 2008 GovMarks Awards winners.
The Expanding Public Sector: Healthcare and Education
Open your eyes to the new truth:
May 21, 2008
Government is no longer defined as Federal, and, state and local agencies. Increasingly, companies are grouping healthcare and education under their government market organizations – considering the interdependencies that exist across the public sector.
Inside Out: Straight Talk on Government Procurement
Clarify the Federal Procurement Picture
February 19, 2008
Learn directly from government buyers how to connect with customers and prospects. And, understand Federal IT and procurement professionals' perceptions of Government-Wide Acquisition Contract (GWAC) vehicles.
The YouTube Generation
How to Target Tomorrow's IT Buyer
Novemeber 14-16, 2007
Meet the next generation of acronyms – not just a timesaver – but a way to communicate with the future workforce. We must work to understand the YouTube culture and learn its vocabulary in order to reach this new – and increasingly important – audience.
We Want You:
Military Marketing Special Forces
June 28, 2007
Gain G2 on military and intelligence targets – who is the customer, what are their priorities, how do they get information on IT solutions?
Targeting The Right Brain
March 14, 2007
In a market with little product differentiation, how can you stand out in the crowd and capture customer loyalty? Sell to the Right Brain.
Civil War on the Battlefield
Marketing vs. Sales
November 12-14, 2006
Disarm your sales team and become allies on the corporate battlefield