Dec 1-2, 2011
In our digital democracy, marketers need to focus on personalization, getting through in email, and turning impressions into qualified leads. Click here for information about the event.
July 13, 2010
How do SIs and vendor partners team up to meet these new requirements?
Government IT Marketing for the New Decade
December 3-4, 2009
Tired of hearing about the Web 2.0 magic – but receiving no actionable, metrics-based data on how to use the "pixie dust" in your marketing?
What did your marketing team accomplish in 2008?
July 28, 2009
Open to industry and government submissions, the fourth annual awards honored five successful government technology marketing programs.
How to Drive Qualified Leads
May 5, 2009
In this economy, qualified leads are a necessity. Attend this half-day session to understand where the opportunities exist, who makes the decisions, and how to reach them.
How to Market to a Government in Transition
February 19, 2009
Learn how to plan for, market to, and build relationships with new government officials and appointees in the early days of the Obama Presidency.
Know Your Customer
October 1-3, 2008
Market intelligently. How do you address a geographically-dispersed audience of of varied size, budget, function – and, importantly, constituent priorities?
July 30, 2008
Tim Young and Jeff Chao will discuss what a new administration means and the implications of a new generation and culture for government IT. And, don't miss the opportunity to see who's hot, as we honor the 2008 GovMarks Awards winners.
Open your eyes to the new truth:
May 21, 2008
Government is no longer defined as Federal, and, state and local agencies. Increasingly, companies are grouping healthcare and education under their government market organizations – considering the interdependencies that exist across the public sector.
Clarify the Federal Procurement Picture
February 19, 2008
Learn directly from government buyers how to connect with customers and prospects. And, understand Federal IT and procurement professionals' perceptions of Government-Wide Acquisition Contract (GWAC) vehicles.
How to Target Tomorrow's IT Buyer
Novemeber 14-16, 2007
Meet the next generation of acronyms – not just a timesaver – but a way to communicate with the future workforce. We must work to understand the YouTube culture and learn its vocabulary in order to reach this new – and increasingly important – audience.
Military Marketing Special Forces
June 28, 2007
Gain G2 on military and intelligence targets – who is the customer, what are their priorities, how do they get information on IT solutions?
March 14, 2007
In a market with little product differentiation, how can you stand out in the crowd and capture customer loyalty? Sell to the Right Brain.