Resources

Custom Santiy Check

Custom Research

GovMark Council offers custom market research, including focus groups, customer satisfaction, competitive analyses, and perception studies at a cost considering the scope and requirements of the project.

Custom Sanity Check

GovMark Council can help you check your marketing sanity, by surveying your top 10 customers on their:

• Perceptions of your marketing programs
• Challenges and priorities
• Opinions regarding your strengths and weaknesses
• Factors that influence purchasing decisions
• Advice for IT marketing executives

Benefits include:

• Real insight into organizational performance and objectives
• Empowers your organization to get inside your customers’ head - ensuring your messages and tactics are on track
• Provides empirical, actionable information to gauge the effectiveness of your marketing campaigns

For additional information on custom research or a custom Sanity Check by GovMark Council, please contact Caroline Boyd at (703) 475-2238 or cboyd@govmarkcouncil.org.