Custom Research GovMark Council offers custom market research, including focus groups, customer satisfaction, competitive analyses, and perception studies at a cost considering the scope and requirements of the project. Custom Sanity Check GovMark Council can help you check your marketing sanity, by surveying your top 10 customers on their: Perceptions of your marketing programs Challenges and priorities Opinions regarding your strengths and weaknesses Factors that influence purchasing decisions Advice for IT marketing executives Benefits include: Real insight into organizational performance and objectives Empowers your organization to get inside your customers’ head - ensuring your messages and tactics are on track Provides empirical, actionable information to gauge the effectiveness of your marketing campaigns For additional information on custom research or a custom Sanity Check by GovMark Council, please contact Caroline Boyd at (703) 475-2238 or cboyd@govmarkcouncil.org.