Resources
Generation Now – Get Hip to Y They Buy...
It's impossible to swing a cat in D.C. without hearing about what Gen Y wants – Y, Y, why?
The Federal workforce is not all generation Y. Quite the opposite. Of total Feds, the majority (57%) are baby boomers. Next it's Xers – 27% of govies. Importantly, as IT solutions marketers, we're interested in reaching decision makers – and today, that ain't Gen Y...
Based on a new MeriTalk study that revisits the 2006 "Here's Why The Customer Is Not Important" research with a generational twist, this presentation will provide new insight on who makes Uncle Sam's IT buying decisions and where they go for the download. Pull up a chair to learn who's buying, why, and what's changed since 2006.
If you are already a GovMark member and would like to access the report, please log in to the right.
The Generation Now – Get Hip to Y They Buy... report is available to non-GovMark members for $495. To purchase, please fill out the information below:
Based on a new MeriTalk study that revisits the 2006 "Here's Why The Customer Is Not Important" research with a generational twist, this presentation will provide new insight on who makes Uncle Sam's IT buying decisions and where they go for the download. Pull up a chair to learn who's buying, why, and what's changed since 2006.
If you are already a GovMark member and would like to access the report, please log in to the right.
The Generation Now – Get Hip to Y They Buy... report is available to non-GovMark members for $495. To purchase, please fill out the information below: